Illustration of LinkedIn's feature, what is InMail, highlighting effective professional messaging and connection strategies.

what is inmail explained clearly

This blog explores the concept of what is InMail, LinkedIn’s premium messaging feature that enables users to contact any LinkedIn member directly, bypassing prior connections. It examines the workings of InMail, highlighting its benefits such as direct access to decision-makers, higher response rates, and targeted professional communication. The guide compares InMail with regular LinkedIn messages, pointing out differences in reach, cost, and functionality. It also offers practical advice on maximizing messaging effectiveness through personalization and strategic timing. By addressing common mistakes and outlining costs associated with premium features, the blog provides a valuable resource for professionals seeking to enhance their LinkedIn networking strategies.

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What is InMail?

InMail is LinkedIn’s premium messaging feature that allows users to directly contact any LinkedIn member, even if they’re not connected. This powerful communication tool helps professionals establish meaningful business relationships and networking opportunities. Unlike standard LinkedIn messages, what is InMail bypasses the need for a prior connection.

Related: How to see someone’s LinkedIn links

Key Features of InMail

InMail provides several distinctive capabilities that set it apart from regular messaging systems. What is InMail offers guaranteed delivery, response tracking, and detailed analytics to measure messaging effectiveness. The system also includes templates and personalization options to streamline outreach.

How InMail Works

The process of sending what is InMail messages follows a straightforward workflow. Premium members receive a monthly allocation of InMail credits. Each message sent consumes one credit, which is returned if the recipient responds within 90 days. This encourages meaningful engagement and thoughtful communication.

Related: Automated LinkedIn messages explained

Benefits of Using InMail

What is InMail provides numerous advantages for professional networking:

  • Direct access to decision-makers
  • Higher response rates than cold emails
  • Professional context and credibility
  • Advanced targeting options

Best Practices for InMail

To maximize what is InMail effectiveness, follow these essential practices:

  • Personalize each message
  • Keep content concise and relevant
  • Include a clear call-to-action
  • Time messages appropriately

InMail vs Regular Messages

Understanding what is InMail compared to standard messaging highlights key differences:

InMail:

  • Reaches any LinkedIn member
  • Premium feature
  • Credit-based system
  • Advanced tracking

Regular Messages:

  • Only reaches connections
  • Free feature
  • Unlimited sending
  • Basic features

Cost and Premium Features

What is InMail access requires a premium LinkedIn subscription. Different tiers offer varying numbers of monthly credits:

  • Premium career: 5 credits
  • Sales navigator: 20 credits
  • Recruiter lite: 30 credits

Common InMail Mistakes to Avoid

When using what is InMail, avoid these common pitfalls:

  • Generic messaging
  • Excessive length
  • Poor targeting
  • Incorrect timing

Frequently Asked Questions

How many InMail credits do I get per month?

The number of what is InMail credits depends on your subscription level, ranging from 5 to 30 monthly credits. Premium career members receive 5 credits, while recruiter lite subscribers get 30 credits.

Do InMail credits roll over to the next month?

What is InMail credits do not roll over month-to-month. Unused credits expire at the end of each monthly billing cycle, so it’s important to use them strategically.

Can I get my InMail credits back?

Yes, what is InMail credits are returned if the recipient responds within 90 days of sending your message. This policy encourages meaningful engagement and quality communications.

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